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Product Research: Top 5 Questions That Uncover Hidden User Motivations

Not every decision a user makes is based purely on logic. Subtle frustrations, unspoken needs, and personal beliefs often shape how people interact with a product. These underlying factors are influential, but they...
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How to Reduce Bias in Focus Groups to Get More Reliable Consumer Insights

Even well-designed focus groups can produce skewed or misleading results if subtle forms of bias influence participants or moderators.
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Expanding Rural Access to Healthcare Education through Simulation Technology: A Case Study of Southeast Community College

Abstract Southeast Community College (SCC) in Nebraska has adopted a technology-centric strategy to increase access to healthcare education across a geographically dispersed, primarily rural 15-county service area....
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4 Ways Your Business Can Lower Employee Training Costs

Maintaining a competitive advantage in your industry requires you to have talented and knowledgeable people on your payroll. And in order to keep your staff up to date on the latest trends and developments, you have to...
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How to Build a Scalable A/V Infrastructure for Multi-Location Businesses

Are you struggling with the complexities of deploying a unified audio/video recording solution across your organization's multiple locations? It’s a critical consideration for IT managers and corporate decision-makers,...
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